The Expert Behind the Brand
In 2016 Cole's passion for men’s skincare and grooming lead her to launch Cole Skincare for Men. Inspired by her work as a professional makeup artist behind the scenes, Cole saw the need for corrective skincare that catered to men that accommodated their shaving regimen. Cole travels globally as a speaker to educate professionals about the billion-dollar niche market segment of men in the personal grooming and men’s skincare industry. “The Beauty In Men” titled for her behind the scenes career alongside the induction of her lifestyle band collection Cole Skincare for Men product line.
When it comes to last looks Hollywood’s leading men depend on no other than #1 men's grooming expert Cole Patterson for their on-camera appearance. Making a name for herself, the self-taught makeup artist gained recogition behind the scenes for her seamless blending and flawless application. Honing her signature throughout the industry, Cole established herself as the go-to beauty expert for men’s grooming, skincare and natural makeup. She has graced some of Hollywood's most famous celebrities in the entertainment industry, including but not limited to multi-platinum artists, film/television actors, and professional athletes. Her work can be seen on hit shows such as The Voice, Insecure, Ballers and Blackish and has been featured in Vogue, Glamor, GQ, Men’s Health, Vanity Fair and red carpet. Cole has worked with celebrities Usher, Chris Brown, Michael Ealy, Larenz Tate, Robert Christopher Riley, Anthony Anderson, Omari Hardwick, Jay Ellis, and the list goes on. . . Her most recent collobration as department head makeup with female producers, creator/writers and actress Robin Thede and Issa Rae for HBO "A Black Lady Sketch Show."
The Beauty Behind the Brand
Professional model and media personality Neferteri Plessy is more than the girl next door she's a face to be recokened with. The 5'9 model featured in sports magazines, commericials, and fashion shows captured the beauty industry with her sex appeal. Starting her career in front of the camera she has been seen both nationally and internationally in ads for Target, Apple, Betsy Johnson, Delta, and Playboy. Her pretty face may have got her in the door but her determination positioned Neferteri as a triple threat, beauty, brains and business is what solidified her beyond her looks. Neferteri Plessy transition from beauty to business has paid off creating partnerships that separate her signature style of marketing from other marketing companies.
Neferteri Plessy, chief of maketing for Cole Skincare for Men introduces multi-facted campaigns that identifes Cole Skincare for Men brand concept and influential lifestyle. Through strategic planning, logistic approach, and marketing mix positions our brand ethos to speak men in a fashionable style and represent a diverse platform. Neferteri's background in sales is a valuable contribution to the success of marketing and advertising campaigns for brand awareness and global recognition.
When it comes to Cole Skincare for Men brand messaging Cole and Neferteri remain hands on dedicating endless time and effort to position the skincare line as the #1 choice for men's personal care and grooming needs. As we continue to meet the demands of our consumers and gain the trust of potential customers we will provide superior products to serve all man kind. Exploring new trends, testing new ingredients, developing new formulas Cole Skincare for Men to accomodate our growth and satifiy the needs of our community.